How a Marketer Built a Strategy Skill for Claude Code

Emily Kramer, former Head of Marketing at Asana, built a Claude Code skill that encodes her entire marketing strategy framework - ICP prioritization, positioning, revenue levers, campaign planning - into a persistent markdown file that Claude references across every conversation. The seven-exercise workflow builds sequentially, and the output lives in .claude/skills/ so the agent maintains strategic consistency instead of starting fresh each session. She also shipped an MCP Server that automates the process end to end. The sharpest framing: Claude stops being a tool you ask for help and becomes the operating system your marketing team runs on. Non-technical teams adopting Claude Code skills and MCP integrations is a trend that Anthropic has been quietly enabling but hasn't explicitly marketed - marketers, PMs, and ops leads are finding their way in through the developer door.